BirdLife International, one of the world's largest non-profit nature conservation networks, needed a website overhaul to increase public engagement, streamline international advocacy and empower supporters and staff across many regions. The previous web presence was fragmented and not fit for major campaigns or integrated storytelling.
We built a new global information architecture that spotlights urgent conservation issues and campaigns, designed for flexible advocacy and real-time campaign publishing. Custom donation and action-taking pathways convert supporters, and localisation with multi-language support serves BirdLife's global partnership structure.
The platform has increased supporter engagement and campaign participation, improved online donations, and given the BirdLife partnership greater consistency and speed in publishing new campaigns.
“Working with Hex surpassed all our expectations. It's rare to find a team so committed and enthusiastic. They pushed us to think differently and guided us through a thoughtful process, challenging our assumptions and helping us bring together voices and views from across the organisation. The final product is something we're genuinely proud of and we're excited about what we'll achieve together moving forward.”
Mike Riches
Web Manager, BirdLife International
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