A brand and a website drift apart over time. This programme brings them back in step: refreshed identity, message and visual system, carried through into a digital presence that reflects where the organisation is now.
Four phases, from initial planning through to rollout, that turn an idea into a live brand.
Understand the landscape and opportunity
Establish what the brand stands for: Vision, Mission & Purpose Values Positioning / identity statements
Shape how the brand looks, sounds and connects with your audiences: Voice, tone and language guidelines, tagline / boilerplate, messaging house Logo, colour palette, typography, graphic elements, photography, icons, motion
We bring the designs to life through development, building a robust, scalable platform that's thoroughly tested.
Build a system that can grow with the platform: Full brand guidelines across all touchpoints, including in-situ mockups and delivery of brand assets
CEPI needed a fast, flexible platform for global vaccine advocacy: one built to reach researchers, policymakers and donors, and to publish breaking public health news the moment it happens.
Get in touch to see how this could work for you.