Too Good To Go's website could have been the cornerstone in convincing B2B customers to sign up to the fight against food waste. Outdated IA and user journeys were holding it back, the UI didn't reflect the well-crafted brand, and the site wasn't performant, well optimised for SEO or accessible. A legacy CMS was a real pain point for international content teams who needed to update the site regularly.
In collaboration with Too Good To Go's commercial, brand and digital teams, we overhauled the website IA/UX to serve both B2C and B2B audiences, refreshed the digital brand, and built out a flexible, scalable design system. We then replatformed to a headless Sanity CMS with streamlined permission groups, modular content block patterns and customised publishing pipelines to empower their international teams.
A clearer, more compelling, scalable and highly performant product converts prospective customers far more effectively and is much easier to update and evolve. It's also become Too Good To Go's window to the world: something the whole organisation can proudly stand behind.
“Choosing a new digital agency to work on a business critical project when time is tight and standards are high can be very tough. From strategic leadership, to a new design system with a full technical implementation across multiple countries - Hex have been truly amazing from start to finish.”
Tony Fletcher
VP Global Advertising, Media & Digital Marketing, Too Good To Go
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