With a growing portfolio of properties across 13 markets, Pembroke's digital presence was fragmented and difficult to navigate. It was time to consolidate old, underutilised websites into a single, multi-language hub, creating a more seamless, less complex visitor experience.
A fully immersive discovery phase, including stakeholder workshops, user behaviour analysis and journey mapping across the current platform, identified the need for a full IA and technical overhaul.
The result is a fully refreshed UX and UI built on a robust, scalable WordPress CMS, with a custom mega-nav, clear asset taxonomy and multi-language switching that lets users navigate intuitively to different properties in different regions.
“They very quickly understood the challenges with our existing website, provided us with recommendations for improvement and provided a refreshed, dynamic and contemporary design.”
Karen Mensah
Digital Marketing Consultant, Pembroke
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