Trustpilot wanted to start a new kind of conversation at the Human x AI conference in Las Vegas, one that put data, not just messaging, at the centre of its story. Static messaging wouldn't cut it in a fast-paced event space: the brand needed a way to turn data and insight into interaction, and to feel as confident and progressive as the story it was telling.
We partnered with Trustpilot's creative team to build a tablet-based interactive experience for the event stand, developing a bold visual identity tailored for the live environment and a flexible design system that extended across digital and physical touchpoints. A suite of motion-led content for large screens gave the stand visual energy and reinforced key messages throughout the event.
The interactive app became the centrepiece of the stand, used by attendees and the Trustpilot team alike to drive conversation throughout the event. Delivered rapidly through close collaboration, the project has become an internal benchmark for combining storytelling, design and technology in high-profile settings.
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