Whirli, a pioneering toy subscription and sharing service, needed a platform that could scale with its rapid growth and transform user experience for busy families. Their existing site made discovery, subscription management and ordering cumbersome, limiting engagement and operational agility.
We redesigned the interface for frictionless navigation, streamlined ordering and flexible subscription management, and built new features for search, personalisation and product recommendations. A stronger backend supports scalable demand and multi-purpose operational workflows, with family-friendly visual design and messaging that communicates the convenience and sustainability of the Whirli model clearly.
Customer satisfaction and subscription retention both improved, order frequency and site engagement rose, and the platform has supported Whirli's expansion and operational efficiency as it's scaled.
“Hex have been an integral part of Whirli from its very inception, transforming our concept into a fully functional product with paying customers in little over 8 months. Their expertise across all areas of digital has been immensely useful, and the team have been a pleasure to work with.”
Nigel Phan
Founder & Managing Director, Whirli
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